Sample Business Plan Template

January 15, 2018 | Author: Anonymous | Category: Business, Plan Template, Business Plan Template
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SAMPLE BUSINESS PLAN TEMPLATE



BUSINESS PLAN



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Table of Contents Page Confidentiality Agreement

ii

1)

Executive Summary

1

2)

Company Description

2

Promoters, shareholders and Board Advisors Products and services Long Term Aim of Business Objectives S.W.O.T. Analysis 3)

2 2 2 2 2 2

Market Analysis

3

Target market Total market valuation Targeted share Market trends Profile of competitors Competitive advantage Benefits to clients

4)

3 3 3 3 3 4 4

Marketing/Sales Strategy

5

Income sources Marketing strategy Pricing Advertising and Promotion Sales Strategy 5)

5 5 5 5 6

Research & Development

7

Patents, copyrights and brands Product/Service Development R&D 6)

7 7 7

Staffing and Operations

8

Management Organisation Charts Staffing Training Plans Operations 7)

8 8 8 8

Financial Projections

9

Key Assumptions Profit and Loss Accounts Balance Sheets Cashflow Projections

10 11 12 13

8)

Sales Pipeline

14

9)

Funding Requirements

15

10)

Appendices

16

i

This document is the proprietary property of . Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.

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Confidentiality Agreement The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, the reader agrees not to disclose it without the express written permission of . It is acknowledged by the reader that information to be furnished in this business plan is in all respects confidential in nature, other than information that is in the public domain through other means, and that any disclosure or use of this confidential information by the reader may cause serious harm or damage to . Upon request, this document is to be immediately returned to .

___________________________ Signature ___________________________ Name (printed) ___________________________ Date This is a business plan. It does not imply offering of securities.

ii

This document is the proprietary property of . Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.

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1.



Executive Summary

>

1

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2.



Company Description

Promoters and Shareholders Products and services >

Long Term Aim of the Business > Objectives > SWOT Analysis >

Weaknesses   Threats  

2

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3.



Market Analysis

> Target Market >

Total Market Valuation > Target Company revenue > Market Trends >

Profile of Competitors

3

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Competitive Advantage > Benefits to Clients >

4

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4.



Marketing/Sales Strategy

> Marketing Strategy >

       

Revenue Sources

Pricing

5

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> Marketing and Communications Strategy >

6

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5.



Research and Development

Technology Roadmap > Research and Development > Technical Partners > IP, Patents, Copyrights, Brands >

7

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6.



Staffing and Operations

> Management (including Board) Organisation Chart > Staffing > Training Plans > Operations >

8

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7. I II III IV



Financial Projections Key Assumptions Profit and Loss Accounts Balance Sheets Cashflow

p p p p

Requirements for Preparation of Projections 1. Opening figures included based on latest Mgmt/Audited accounts 2. Shareholders Fund analysed into Share Capital, Premium and Retained Profits

Share

3. Sales Assumptions provided by unit, price segment & geography and reconciled to pipeline 4. Expenditure categorised into R&D, Admin and Overheads and Promoters / key managers salaries 5. Identification of monthly operational deficits

and

cumulative

company

6. Sensitivity analysis may be required, detailing strategies to be implemented if sales or expenditure targets are not met. 7. Projections should identify separately Operational Cash Flow and external Cash Injections

9

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I



Key Assumptions

>

10

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II



Profit & Loss Accounts

>

11

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III



Balance Sheets

>

12

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IV



Cashflow

>

13

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8.



Sales Pipeline

Table as follows: Name of Customer

Size of Deal

Date PO expected

14

Probability % Getting Sale

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of

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9.



Funding Requirements

>

15

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Application for Start-up Entrepreneur Programme 9.

Appendices

>

16

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